Creating diversity, equity, and inclusion solutions for the optometric industry.

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Our Mission: Be Better Than Good

At RYS Consultants, we empower people to shed ignorance & embrace diversity and inclusion through education. We are good people, but we must strive to Be Better Than Good.

Our interactive workshops teach faculty how to model culturally competent behavior to their students, guide industry and organizational leaders in best practices to improve inclusion and belonging in their organizations, and facilitate cross-organizational initiatives.

Our Services

▫️ Diversity & Cultural Competency Training

▫️ Coaching and Mentoring

▫️ Leadership Support

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Dr. Ruth Shoge, Founder and Chief Consultant


Welcome!  I’m Dr. Ruth and I am passionate about combining these three aspects of my career – clinical care, public health, and social justice

  • As a clinician and educator, I help students and residents acquire the necessary knowledge and skills to ensure they become clinically and culturally competent doctors.

  • As a public health educator, I use data-driven methods and tools and personal experience to facilitate discussions and workshops on how best to address diversity, inclusion, equity issues within optometric educational institutions and organizations. 

  • As a social justice advocate, I emphasize cultural competency and bias awareness training as a way to best address health disparities in the communities we serve, especially those who are most vulnerable.